Privacy Policy

1. Introduction

SURF Performance Center ("SURF Performance Center," "we," "our," or "us") respects your privacy and is committed to protecting the personal information of our athletes, parents, guardians, coaches, and website visitors.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit an inquiry, communicate with our team, or participate in our athletic performance programs.

By using our website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following information:

Personal and Contact Information

• Parent or guardian name
• Email address and phone number
• Athlete's name, age, and sport
• Team or club affiliation
• Preferred training package or service
• Training goals, scheduling preferences, and inquiry details

Athlete and Training Information

When necessary to provide our services, we may collect additional information concerning an athlete's performance goals, training history, physical limitations, or relevant health considerations. This information may be collected through registration forms, assessments, or communications with parents and guardians.

Website and Technical Information

When you visit our website, certain information may be collected automatically, including IP address, browser type, device information, pages visited, and website interactions through cookies or analytics technologies.

3. How We Use Your Information

We use collected information to:

• Respond to inquiries and schedule consultations, assessments, or training sessions.
• Recommend appropriate athletic performance programs.
• Communicate with parents, guardians, athletes, and coaches regarding training services.
• Manage registrations, memberships, appointments, and customer relationships.
• Provide updates regarding schedules, program availability, and service changes.
• Improve our website, customer experience, and training offerings.
• Send promotional communications where permitted by law and consistent with your communication preferences.
• Maintain operational records, protect our business, and comply with applicable laws.

4. Information About Minors

SURF Performance Center provides athletic training services to youth and adolescent athletes. Our website inquiry forms are intended to be completed by parents, legal guardians, or adults authorized to inquire about training services.

We do not knowingly solicit personal contact information directly from children under 13 through our general inquiry forms. Parents or guardians should submit inquiries on behalf of minor athletes.

Where applicable, we obtain parental consent before collecting information directly from children in circumstances covered by the Children's Online Privacy Protection Act (COPPA).

Parents or legal guardians may contact us to request access to, correction of, or deletion of their child's personal information, subject to applicable legal requirements.

5. Communications and Contact Consent

When you submit an inquiry, we may contact you by telephone or email to respond to your request, discuss training opportunities, answer questions, and assist with scheduling.

If you separately consent to receive SMS messages, we may send texts consistent with that consent, including appointment reminders, scheduling information, and other communications described at the time of consent.

Marketing text messages, where offered, require the applicable consent. Consent to receive marketing messages is not a condition of purchasing training services.

You may opt out of promotional emails using the unsubscribe link provided in those communications. For SMS messages, you may reply STOP to unsubscribe where supported. Message and data rates may apply.

6. Third-Party Service Providers

We may use trusted third-party service providers to operate our website and manage business functions, including:

• Website hosting and domain services
• Customer relationship management platforms, including GoHighLevel
• Email, telephone, and SMS communication services
• Scheduling and registration systems
• Payment processing services
• Website analytics and advertising platforms

These providers may process personal information on our behalf to perform services for SURF Performance Center, subject to applicable contractual and legal requirements.

We do not sell personal information for monetary compensation. Certain advertising or analytics technologies may constitute "sharing" under California law, depending on how they are configured. Any applicable opt-out rights and disclosures will be provided as required by law.

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to maintain functionality, understand visitor activity, improve website performance, and measure the effectiveness of marketing efforts.

Some technologies may be operated by third-party analytics or advertising providers.

You may manage cookies through your browser settings and any privacy preference tools made available on our website.

8. Data Security and Retention

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

No method of electronic transmission or storage is completely secure.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business records, resolve disputes, or satisfy legal obligations.

Retention periods may vary depending on the type of information and its purpose.

9. California Privacy Rights

California residents may have rights regarding their personal information under applicable California privacy laws.

Depending on the law and our business's applicability, these rights may include requesting access to personal information, correction of inaccurate information, deletion of personal information, and information about our privacy practices.

Where the California Consumer Privacy Act, as amended, applies, additional rights may include opting out of the sale or sharing of personal information and limiting certain uses of sensitive personal information.

We will review and respond to privacy requests in accordance with applicable law.

To submit a privacy-related request, contact us using the information provided below.

10. Third-Party Websites

Our website may contain links to third-party websites, services, or platforms.

SURF Performance Center is not responsible for the privacy practices or content of independently operated third-party websites. We encourage visitors to review their privacy policies before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technologies, or legal obligations.

Updates will be posted on this page with a revised effective date.

12. Contact Us

For questions regarding this Privacy Policy or requests concerning personal information, please contact:

SURF Performance Center
Del Mar, California
Email: surfperformancedelmar@gmail.com
Phone: (858) 943-6588
Website: surfperformancecentersd.com